Do you really need business cards?
Posted by Joshernaut on 03-15-2010
Views: 84
Business cards cost about Shs200 each and yet they have become indispensable tools of introducing oneself. PHOTO BY YUSUF MUZIRANSA By Dorothy Nakaweesi ( email the author ) IN SUMMARY Mr Daniel Joloba, an expert on SMEs working with Enterprise Uganda, says using business cards is one of the most powerful, yet ignored weapons in marketing. He says, they give you a platform to leave your impression on potential clients. Kampala On my recent trip to Mali, one of the West African countries, I was surprised at how market vendors were quick at dishing out business cards to every client that went to their stalls. This is not so popular here in Uganda as business cards are considered a waste of resources. But experts say, every business needs these small pieces of paper in whatever quality. Business cards are cards bearing business information about a company or an individual. They are shared during formal introductions as a convenience and a memory aid. A business card … (Read More) |
How Much Should You Pay for a Logo Design?
Posted by Joshernaut on 12-28-2009
Views: 119
This is the 2nd installment of the Logo Design series. We now have a good understand Why Is Logo Design That Important . Yet, many of us are not investing in a good logo design. We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research company to discover a good brand name to synergize the name of product/service with the market place. A few of us might even consult a geomancer (aka feng shui master) to ascertain that our personal name and company names are auspiciously congruent with the elements! Yet, many shun away from investing in a good company logo design. Instead of going to a branding expert, marketing specialist or graphic designer, many run to a local printer whose specialty is print production, to do a logo design and quickly whip up their letterheads and other stationery. Recently, my designer friend was infuriated with a distant cousin’s request to create a logo design plus a set of stationary comprising business card, … (Read More) |
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