Does your Small Business Need a Website?
Posted by Joshernaut on 02-22-2010
Views: 143
By: Marvist The following is a checklist of questions to answer before you can think of going online with your business - • What kind of a small business is it? If it is about selling a product, then can the product be sold online? When ordered for, can it be transported to any part of the globe? • In case of a service-oriented business, will the website be able to provide information pertaining to the service or industry? Buyers like to purchase from the net only after they are thoroughly informed. Therefore, web sites must be designed to inform the customers about the services that the small businesses offer. • How can the web site be used to cut costs? Will the web site reduce costs of manufacturing, distribution etc? Also, will it be easier to communicate with distant vendors, clients and workforce? • How can the small business develop better relations with clients using their website? Small business can adapt several methods such as provide guidance, up to date information on … (Read More) |
10 Tips For An Online Business On How To Boost Its Search Engine Rankings
Posted by Joshernaut on 02-15-2010
Views: 130
By Ivan Croxford, general manager, digital marketing services, BT Business Businesses are often unaware of the simple Search Engine Optimisation (SEO) measures needed to make their sites more profitable, relevant, visible and easier to navigate. Businesses can add extra value with cost-effective web-hosting products and packages which can maximise a website's full potential and make it easier for customers to find them. Today, we can build a new site, revamp an old one and offer no-fuss expert technical support so that small businesses can sell and promote themselves as effectively as a big corporation online. 1. Plan your content - ensure your homepage reflects accurately the services you offer and that your domain represents what you actually do - and, if possible, includes your product e.g. www.joescomputerrepairs.co.uk 2. Update regularly - the more you update your site with relevant content the better your search engine ranking will be. 3. Liaise with companies you often work with, such as suppliers … (Read More) |
How to find a great keyword
Posted by Joshernaut on 06-22-2009
Views: 265
A great way to draw search engine traffic to your site is to write and add keyword articles. Keyword articles are articles that you write on a particular topic and then optimize for a word or phrase that visitors frequently search for. For example, if you have a site that sells baby gifts, you may want to write an article about choosing the perfect baby shower gift. You may optimize that article for the keyword “baby shower gift”. Here is an overview on how you can write keyword articles. Pick a Specific Keyword Phrase Do some research on what keywords visitors are typing into search engines to find information on what you have to offer. Use tools like WordTracker or the Overture Keyword Selector Tool. Don’t go for the highly competitive keywords and phrases, instead pick a phrase that is searched for less often but that may be of particular interest to your customers. The more targeted your phrase the better luck you will have attracting people who are very interested in what you're … (Read More) |
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