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    Business & Design Blog (2)
     

    How to find a great keyword

    Posted by Joshernaut on 06-22-2009
    Views: 265

    A great way to draw search engine traffic to your site is to write and add keyword articles. Keyword articles are articles that you write on a particular topic and then optimize for a word or phrase that visitors frequently search for. For example, if you have a site that sells baby gifts, you may want to write an article about choosing the perfect baby shower gift. You may optimize that article for the keyword “baby shower gift”. Here is an overview on how you can write keyword articles. Pick a Specific Keyword Phrase Do some research on what keywords visitors are typing into search engines to find information on what you have to offer. Use tools like WordTracker or the Overture Keyword Selector Tool. Don’t go for the highly competitive keywords and phrases, instead pick a phrase that is searched for less often but that may be of particular interest to your customers. The more targeted your phrase the better luck you will have attracting people who are very interested in what you're … (Read More)



    4 Tips for Better Email Marketing Campaigns!

    Posted by Joshernaut on 06-22-2009
    Views: 317

    Why Email Marketing? Brand Recognition Stay in your customer’s line of sight Enables easy word of mouth marketing Easily reach 1000’s of prospects Inexpensive to get into One click away from your website Personalize your marketing message Easily view campaign analytics, view open rates, etc. Here's how email marketing campaigns work.. 4 Tips to help improve your next campaign! 1. Building a Mailing List - The 1st question is always: 'How am I going to build my list of double opted-in subscribers?'. The answer is to make sure you have calls to action on your site ("Want to know more?") and a prominent sign-up box offering incentives. Instead of saying 'Sign-up for our regular newsletter' you might offer a service like 'Sign-up for our 5 part expert articles on ' or 'Sign-up for our weekly specials' or 'Sign-up for our daily tips on '. Offering value will attract visitors to sign-up. 2. From and Subject - The 'From' field of the email should always be your company name, this clears any … (Read More)


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